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How we gauge Engagement and Authenticity

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Problem
Not all likes are created equally and not all followers have the same clout. Every conversation, comment, and interaction has differing degrees of engagement and authenticity. Your least engaged customer today could be your biggest super fan tomorrow. To further complicate matters, these engagements could be fake, bought for self-promotion, or posted by bots. Statistical analysis will not do, counting likes or followers does not accurately capture the level of a user's authentic engagement. Experts need to filter out the noise to determine authenticity, empowering them to make better, more informed decisions.
Solution
Accrete can accurately identify the level of authentic engagement of audiences and user-generated content across a range of industries. We start by identifying and filtering out bots, self-promotion, and bogus interactions. Thereafter we deploy a model capable of ‘continuous dynamic learning’ that can understand the complexity of unstructured data, the connections within a network, the metadata surrounding nodes in a network, and merge these to accurately weight authenticity and engagement. The machine can then accurately surface predictive insights relevant to the specific domain it has been trained on. As the system becomes increasingly autonomous, the level of human effort decreases allowing the experts to scale their expertise in a non-linear way. You can then efficiently monitor an ever-expanding universe of data, and discover new trends before your competitors.
Benefits
  • Quantify the value of engagements

  • Filter out bots, spam, and self-promotion

  • Be alerted to fast-rising trends and individuals

  • Monitor the value of your own products/brands/representatives etc.

  • Massively heighten your levels of awareness

  • Identify super-influencers with clout

  • Find audiences most receptive to promotional efforts

  • Spot opportunities for promotional amplification

Accrete Scalable Process

The Accrete architecture is purposely designed to enable the rapid development of robust enterprise AI solutions. We have developed core ‘knowledge functions’ that can be interconnected to automate analytical tasks with human-like accuracy. Working closely with our clients, Accrete builds applications that are continuously learning and adapting to dynamic environments. By scaling human expertise and adapting to dynamic information, we can provide accurate predictions needed for important decision making.

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