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Solving Information Complexity Problems

Media, Entertainment and the Arts

Overview

More media is continuously consumed than ever before, across a multitude of channels on varying devices across the globe. Companies need to deeply understand their audiences and deliver personalized content to remain competitive. However, it’s becoming increasingly difficult to authentically engage audiences when surface-level user-generated statistics such as follower counts can be misleading. Accrete continuously ingests internal, paid and public data sources to weigh user-generated content by influence, authenticity and retention helping customers in the media, entertainment and arts industries identity commercial viable talent to invest in, prevent churn, optimize ad spend, tailor programming and boost platform engagement.

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Use Cases


Knowing the true clout of an individual and their audience are features that can help predict the value of an aspiring artist.  By correlating the quality of traffic with the level of engagement over time, you can use these features along with others to map the collective psyche of the respective market. This hidden information can help you uncover future stars, project growth rates, and make better commercial decisions. 

Engagement fraud is well known within the influence and entertainment industry. Knowing the true reality of an individual's audience and how engaged they are is a decisive factor when considering suitability. Using semi-supervised learning models you can reduce the likelihood of collaborating with dishonest representatives and maximize a better return on investment.

Spend your time more wisely rather than spending hours digging and searching for the next ‘undiscovered’ artists. With Accrete AI and predictive viral influence capabilities, you can scale your expertise, efficiently monitor an ever-expanding universe of data and discover trends and emerging artists before your competitors even know they exist.

Fine art, jewelry, watches, and wine much like the financial market go up and down in price. By measuring; how the market values an item, the proclivity of the buyers, economic conditions, and other indicative features you can accurately assess the desirability, demand, and thus value of an item. Furthermore, you can quantify the authentic engagement of the market to surface predictive insights into the value of an item.

Accrete Scalable Process

The Accrete architecture is purposely designed to enable the rapid development of robust enterprise AI solutions. We have developed core ‘knowledge functions’ that can be interconnected to automate analytical tasks with human-like accuracy. Working closely with our clients, Accrete builds applications that are continuously learning and adapting to dynamic environments. By scaling human expertise and adapting to dynamic information, we can provide accurate predictions needed for important decision making.

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Learn more about how we are solving real world information complexity problems for our clients

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